The idea started with two guys at an agency in New York facing an all-too-familiar conundrum: countless hours, dollars and energy spent responding to generic, often incomplete RFPs from potential clients that could or could not be a fit for their agency's services, work-style and culture. The ROI was horrendous. The waiting was tedious. And the feedback... there usually wasn't any.
Meanwhile, potential clients attempted to sift through dozens of agency candidates to determine the best match based on template proposal responses.
Why were agencies and businesses forming such crucial relationships so inefficiently?
Why was so much guesswork involved?
THE BETTER WAY IS AGENCY GEEK.
We've taken a calculated approach to matching businesses with the right agencies before the proposal process happens.